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Five products come up again and again when a countertop shop goes looking for software. They are not competing for the same shop. The table compares them on the things that actually decide the purchase: what it costs to start, what it costs to run, whether you can try it without a sales call, and what the product is built around. Every competitor figure was read from that vendor's own pricing page on 2026-08-01; anything a vendor does not publish is marked as such rather than guessed.
| Software | Best for | Setup cost | Subscription | Free trial | Built around | Source |
|---|---|---|---|---|---|---|
| iCounterSoft | Small to medium shops | None | US$70/mo (1 user), US$39 per extra user | 14 days, card required | Drawing, estimating and quoting, CRM, slab layout, vein matching; on Pro, a CAD DXF import that draws the countertops for you, cut-piece and nested DXF export, and QuickBooks Online / Xero integration | iCounterSoft pricing |
| Moraware | Small to large shops | No implementation fee | CounterGo US$100/user/mo; Systemize US$120/user/mo (3-user minimum); Inventory US$50/user/mo | None — live demo with the sales team instead | Scheduling and job management, with estimating sold separately | moraware.com/pricing |
| Easy Stone Shop | Small shops | None published | Easy Quote US$50/mo (1 user, +US$25 each); Easy Job US$295/mo; Easy Shop US$595/mo | None published | Quoting from shape templates; vein matching also sold standalone at US$50/mo | easystoneshop.com/pricing |
| ActionFlow | Medium to large shops | Spring none; Process US$3,000; Performance US$4,500 | Spring US$99/mo for 3 months then US$149/mo; Process US$299/mo; Performance US$499/mo (first user) | Offered; length not published | Full business-management suite with onsite implementation | actionflow.net pricing |
| SlabWare | Fabricators needing inventory and job tracking | No implementation fee | Fabricator US$249/mo (up to 5 users), +US$35 per extra user | 15 days advertised, no card | Drawing, quoting, job tracking, scheduling, and slab inventory | slabware.com/pricing |
Prices are the vendors' published list prices in US dollars, checked 2026-08-01. Vendors change pricing without notice — follow the source link before you rely on a figure.
The short version
ActionFlow's two upper tiers charge US$3,000 and US$4,500 to implement, so it suits a shop that wants an onsite rollout of a full suite. Moraware sells drawing and scheduling as separate per-user products and puts a sales call before the software. Easy Stone Shop is cheap to start and gets expensive quickly once you need job tracking. SlabWare publishes US$249 per month for its Fabricator plan and offers a 15-day no-card trial. iCounterSoft is the lowest-priced option here that combines custom drawing with estimating and quoting.
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Disclosure: this article is published by iCounterSoft, so treat this section as the vendor describing its own product and check it in the trial. iCounterSoft is countertop software for small to medium fabrication shops. The countertop is drawn from your site measurements — imperial or metric, down to millimetres — and the drawing feeds the estimate, so a change to a dimension, an edge profile, or a cutout moves the price with it. That connected countertop estimating and quoting software workflow is the point of difference: the job is described once. Slab layout, vein matching, CRM, invoicing, and payment records are included. Job and project scheduling is available on Pro and Enterprise, and the QuickBooks Online and Xero integrations are Pro features. Inventory, job costing, and purchase orders are planned for October 2026 and are not available today. It runs in a browser with nothing to install, costs US$70 per month with one user included and US$39 per extra user, and the 14-day trial starts without a sales meeting — a card is required and nothing is charged during the trial.
Moraware is the long-standing name in the category and is built around scheduling and job management. It is sold as separate products: CounterGo for drawing and estimating at US$100 per user per month, Systemize for scheduling and job management at US$120 per user per month with a three-user minimum, and Inventory at US$50 per user per month on top of Systemize. There is no implementation fee and no lock-in contract, but there is also no free trial — Moraware asks you to book a live demo with its sales team first. Two consequences follow for a small shop: you cannot evaluate it without talking to someone, and because pricing is per user across two products, a shop that wants both drawing and scheduling adds up quickly.
Easy Stone Shop has the lowest published entry price of the five. Easy Quote is US$50 per month for one user with extra users at US$25 each, and vein matching is also sold as a standalone US$50 per month plan. Countertops are drawn from pre-defined shape templates, which is quick for regular kitchens and constraining for one-off or complex work — worth testing against your actual jobs. The jump to job tracking and scheduling is the thing to plan for: Easy Job is US$295 per month and Easy Shop is US$595 per month, both for up to five users. No free trial is published, and the site marks packages as non-refundable.
ActionFlow is the most complete business-management suite here and is priced accordingly. Spring runs US$99 per month for the first three months and then US$149, with additional users at US$49, and carries no implementation fee. Process is US$299 per month for the first user with a US$3,000 implementation fee, and Performance is US$499 per month with a US$4,500 implementation fee; those fees cover onsite visits and apply to United States customers. Like Easy Stone Shop, its drawing is template-based. A free trial is advertised but its length is not published. The implementation fee is the honest signal of what the upper tiers are: a rollout project, not a signup.
SlabWare is a cloud suite for marble and granite fabricators. Its Fabricator plan covers drawings, quotes and invoices, job tracking, scheduling, and slab inventory. The published price is US$249 per month for up to five users, with extra users at US$35 each, no implementation fee, and discounted six-month and annual terms. SlabWare also advertises a 15-day free trial with no card required.
Quoting, scheduling, and inventory are three different problems, and these products are built around different ones. Moraware and ActionFlow lead with scheduling and job management, SlabWare with inventory and job tracking, iCounterSoft and Easy Stone Shop with quoting. Buying the wrong centre of gravity is more expensive than paying a bit more per month.
Per-user pricing, user minimums, module add-ons, and implementation fees change the answer. Moraware's three-user minimum on Systemize, Easy Stone Shop's jump from US$50 to US$295, and ActionFlow's US$3,000 and US$4,500 implementation fees are all published, and all materially change a small shop's first-year cost.
A trial you can start yourself tells you more in an afternoon than a demo does in an hour, because you use it on your own job with your own prices. Of the five, iCounterSoft publishes a 14-day self-serve trial, SlabWare advertises 15 days with no card, and ActionFlow advertises a trial without stating its length. Easy Stone Shop publishes none, and Moraware routes you to a sales call first. Involve whoever will actually use it daily.
Template-based drawing tools look excellent on a rectangular kitchen. Draw the island with the waterfall edge, the odd splash, and the seam you argue about, then see whether the price came out of the drawing or out of your head.
Every vendor in this category has a roadmap, and roadmaps slip. Ask which plan a feature is on and whether it is available today. If a capability decides your purchase, do not buy on a promise.
Accounting is the usual one. Ask whether the product connects to your accounting system, on which plan, and what actually syncs — invoices, payments, or only customers.
Who answers, in what hours, and in your time zone. For a shop that quotes daily, a support answer that arrives tomorrow is a day of quoting.
None of the five is the best product in the abstract. Match the shop size, the problem you are actually solving, and how much you are willing to spend before you have used the software, and the shortlist usually narrows to two.
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